Genius marketing; shock value and relatability to the product is what this is.
Krystal's, a well known southern fast food spot, known mostly for their slider burgers, perfect for a drunk night, introduced their chicken sandwich "Side Chik." And who else to promote them, than the influencer Brittany Renner, whom some may associate with being one in real life.
Renner has gone on many podcasts to share her experience dabbling in celebrity flings and relationships in the past and defending her choices, but now she is putting her claim to fame to use - to be a brand ambassador for Krystal's newest menu addition.
Rapper 2 Chainz was placed as head of marketing for the fast food brand earlier this year, and it looks like this one has been a big hit. Yay or nay?
Renner previously penned her tell-all 'Judge this Cover' in 2018, where she detailed rendezvous' episodes with big name male celebrities in entertainment; mainly music and sports. Reminiscent of the former shock autobiography; 'Confessions of a Video Vixen' from Karrine Steffans, published in 2005.