Photo: Digital Vision
As boycotts sweep the nation this Black Friday, millions of Americans have the power to step back from corporate spending and support independent Black-owned businesses.
This November, major activist groups, including The People’s Union USA, No Kings, and Blackout the System, are calling for coordinated economic blackouts targeting corporate giants. The boycotts run from Friday (November 28) through early December, with most campaigns encouraging zero spending at major retailers and tech platforms.
Each group involved in the blackout has a distinct focus, but all share a common message of calling out corporate power.
No Kings, as part of the “We Ain’t Buying It” campaign, is targeting companies they say have undermined DEI or immigrant rights, including Target, Home Depot, and Amazon. The People’s Union USA is calling for a freeze on spending at all big-box retailers to redirect money toward local economies and small businesses. Blackout the System is encouraging participants to avoid major corporate spending entirely, including canceling streaming services, as a critique of economic structures “working exactly as designed for the wealthy.
If you’re joining the economic blackout but still want to find gifts for the holiday season, BIN has created a guide that directs you to independent Black-owned brands that are boycott-safe, meaning you can shop them directly without crossing any picket lines or funneling money through a major retailer.
Keep scrolling for our curated list of Black-owned businesses to shop at this Black Friday and Cyber Monday.
Absolutely Everything Curly
Absolutely Everything Curly offers downloadable hair guides, including hair products for curly-haired kids and babies, hair oils, butters, and frizz fighters.
Eve Milan New York
This Black-owned business offers a range of skin care products, including cleansers, toners, and serums.
RedDrop
This company sells a variety of menstrual products, including pads, underwear, and kits for period prep.
Fitness Snob
Fitness Snob is a Black and women-owned brand that offers socks for all your workout needs, including gripped socks for barre and Pilates classes and sheer crew socks to show over a pair of sporty sandals.
Barkal
This Black-owned business sells gender-neutral footwear derived from traditional Sudanese men’s shoes.
Saint Ola
Saint Ola sells dresses, skirts, jumpsuits, hair accessories, and more, combining vintage and modern African and Western styles.
Tree Fairfax
Tree Fairfax offers minimalist and long-lasting leather goods, including tote bags, wallets, belts, and wine holder bags.
Vontelle
This company sells luxury eyewear created for diverse faces with larger lenses for high cheekbones, wider nose bridges, and longer temples for comfort.
Matriarch Coffee
This coffee company sources its beans directly from Rwanda and roasts them in Baltimore, Maryland, making it a perfect place to shop this Black Friday and Cyber Monday.
The Sip
The Sip is a wine subscription service that sends customers curated wine boxes.
54kibo
54kibo serves as a hub for African artisans to sell their handcrafted home decor.
Fourth Phase
Fourth Phase sells after-birth care boxes filled with items that aid in physical and emotional recovery for mothers.
Black Classic Press
This company offers books that share perspectives on the Black diasporic experience through subjects like poetry, history, and politics.
The Key Bookstore
The Key Bookstore is another great place to buy books and audiobooks this Black Friday and Cyber Monday.
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